Cards Of Life
Coaching &
Life Coach Training
Ben Sturge, LE LC
Founder & CEO Cards of life coaching institute Keynote speaker, Author & Consultant
Cards of Life Coaching Creates...
Outcome 1
Clients gain a clear understanding of who they are, where they are going, and what needs to change across all areas of their life.
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- Structure in daily life
- Improved decision making
- Reduced overwhelm in life
- A sense of purposeful life
Outcome 2
Individuals learn how to regulate emotions, manage pressure, and respond to challenges with greater control and awareness.
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- Better stress management
- Emotional stability
- Healthier coping strategies
- Increased confidence
Outcome 3
Clients move from blame, avoidance, or stagnation into ownership, responsibility, and intentional decision making.
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- Consistent positive habit forming
- Stronger self discipline
- Improved relationships
- Lasting behaviour modification
Outcome 4
People begin to align their actions with values, strengths, and lived experience to build a meaningful future.
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- Transferable skills
- Community contribution
- Sustainable progress
- A balanced & fulfilled LIFE…
“In a school setting, it is easy for young people with challenging behaviour to be labelled rather than understood.”
Ben’s journey offers a rare perspective that helps adults see beyond behaviour and understand what is driving it. The framework encourages responsibility without shame and reflection without judgement, which mirrors the approach we aim to take when supporting pupils who struggle with regulation, confidence, and decision-making.
Behaviour Support Assistant
London Borough Of Lambeth
“Suit Yourself was the first thing that spoke in a language my son could actually relate to”
As a parent of a teenage boy recently diagnosed as neurodivergent, I was exhausted and overwhelmed. Mainstream education materials simply did not connect with him, and every conversation felt like a battle rather than support. I was running out of ideas and hope.
This book did not just help my son, it helped our household feel calmer, more hopeful, and more connected. For parents navigating neurodivergence and disengagement from education, Suit Yourself offers something rare: understanding, structure, and a genuine way forward.
This is your structured path to growth.
Inside the member area, you will find the full comprehensive 52 week programme, broken down into focused optional stages designed to enhance your knowledge and ability when managing the 4 key areas of personal growth and development:
- Interpersonal Skills & Relationships
- Intellectual Growth
- Emotional & Mental Health
- Physical Well-being
Everything you NEED is inside…
Train to BECOME a Life Coach…
A year of focus - A lifetime of results.
Weekly modules are optional. 93% commit to the full 52-week transformation.
You’ll receive optional dedicated monthly 1:1 coaching tailored to you, with the flexibility to add extra sessions whenever you need more support. You’ll also have optional access to weekly online webinars to stay focused and connected, along with early access to exclusive podcasts and mastermind sessions that expand your thinking. As part of the community, you’ll benefit from VIP seating at live events, putting you in the room where real growth happens.
You’ll also receive invites to exclusive social wellness events and a range of immersive retreats across the UK and overseas, designed to reset, reconnect, and elevate your journey.
Your Personal Development Journey Starts Here
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Hearts
Interpersonal Skills & Relationships
- Perfectionism
- Accountability
- Communication
- Empathy
- Conflict
- Trauma
- Rapport
- Confidence
- Pride/Ego
- Building Esteem
- Negotiation
- Team Collaboration
- Boundaries
Your Personal Development Journey Starts Here
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Clubs
Physical Well-being
- Balance & Reset
- Physical Fitness
- Addiction
- Sleep
- Nutrition & Hydration
- Anger Management
- Weight Management
- Health Checkups & Underlying Issues
- Posture & Body Language
- Hobbies & Interests
- Identifying & Avoidance
- Relaxation & Recovery
- Motivation
Your Personal Development Journey Starts Here
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Spades
Emotional & Mental Health
- Spirituality
- Mindfulness & Meditation
- Stress Management
- Emotional Intelligence
- Individuality & Identity
- Positive Self Image & Affirmations
- Therapeutic Practices
- Healthy Coping Skills
- Self Love & Compassion
- Understanding Parenting Styles
- Digital Detox & Understanding
- Overcoming Fear & Anxiety
- Past, Present & Future
Your Personal Development Journey Starts Here
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Diamonds
Intellectual Growth
- Ethical Progression
- Embrace Failure
- Reading & Writing
- Critical Thinking
- Continued Education
- Problem Solving
- Public Speaking
- Social Networking
- Financial Education
- Technology Utilisation
- Entrepreneurial Discovery
- Mind Stimulation & Balance
- Building Resilience
THE CLIENT EDITION
Hi! I’m Ben.
Early in my journey, long before Cards of Life existed, I reached a point where everything felt like it was falling apart. I had lived through adversity, poor decisions, fractured relationships, and the weight of systems that label people by their worst moments. I had spoken to friends, been listened to, sympathised with, and encouraged yet nothing truly changed.
I was surviving, not progressing.
There came a moment where I could have accepted that this was simply “how life was going to be”. Another person written off by circumstance, history, or expectation. Another statistic moving quietly through systems without real transformation.
But I didn’t.
Instead, I made a decision to stop seeing my pain, frustration, and discomfort as signs of failure, and start seeing them as signals. Signals that something needed structure. Direction. Ownership. I began asking better questions of myself, breaking life down into clear areas, and taking responsibility for growth rather than waiting to be rescued by it.
Without realising it at the time, I was building a framework, One grounded in lived experience, accountability, and practical change. A way of helping people move from chaos to clarity, from survival to purpose.
Today, I help individuals, organisations, and criminal justice partners move beyond “support as usual”.
Through the Cards of Life coaching framework, I provide structured guidance that helps people understand patterns, develop emotional awareness, and turn experience into transferable skills.
This work is not about listening alone. It is about equipping people with a model they can use to rebuild confidence, restore identity, and create meaningful futures rooted in responsibility, contribution, and community inclusion.
Cards of Life exists because real change needs more than conversation.
It needs structure, guidance, and a framework people can live by, learn from and inspire with.
FOLLOW BEN ON THE SOCIALS
“During his work at HMP Feltham, Ben Sturge delivered sessions using the Cards of Life coaching framework that resonated strongly with young offenders from London boroughs. His style was authentic, respectful, and engaging, enabling him to connect with young people who have experienced trauma, exclusion, and repeated system failure. Ben helped participants explore identity, emotional regulation, decision-making, and future planning in a way that felt relevant to their lives. We observed improved engagement, more constructive conversations about responsibility and consequences, and a greater willingness among some individuals to consider education, training, and lawful pathways on release. His contribution supported rehabilitation goals and provided staff with a valuable complementary intervention.”
His Majesty’s Prison Feltham
“Ben Sturge’s Cards of Life coaching framework has added real value to our work with individuals affected by gang involvement and serious organised crime. His approach is grounded, credible, and clearly shaped by lived experience, which allowed him to build trust quickly with people who are often resistant to authority or traditional interventions. Ben demonstrated a strong ability to challenge harmful thinking while also helping individuals recognise their strengths, responsibilities, and potential for change. The work supported greater self-awareness, accountability, and motivation, contributing positively to wider efforts to reduce reoffending and disengage people from criminal networks. Cards of Life is a practical and effective framework that complements frontline policing and early intervention work.”
Bedfordshire Police
“Ben Sturge has worked effectively with individuals under probation supervision who have long histories of substance misuse, trauma, and persistent offending. Ben supported people to identify transferable skills developed through lived experience, challenge limiting beliefs, and begin reshaping their sense of purpose. Ben’s work helped individuals move away from seeing themselves solely through the lens of their past offences and towards constructive roles within their communities. The focus on accountability, emotional awareness, and practical skill development aligned well with probation objectives around rehabilitation, risk reduction, and social inclusion. His input provided meaningful support to individuals seeking sustainable change.”
National Probation Service
The Suit Yourself Trilogy* – a practical, lived-experience coaching model spanning three definitive editions. Whether you’re an individual seeking clarity or an organisation ready to embrace coaching without the fear.
*Coaching Business Blueprint is Exclusive to Coaches in training under the Cards Of Life Coaching Institute.
The Cards of Life Ethos, creating change that grows beyond the individual.
Commit to the person you are becoming
Change begins with a sincere commitment to yourself. Not half effort motivation, not unwanted pressure from others, but a conscious self owned decision to become the best version of who you are capable of being.
Leverage the Cards of Life framework
Commitment alone is not enough without structure. The Cards of Life framework provides the skills, language, and practical tools needed to understand patterns, build emotional awareness, and develop balance across physical, intellectual, emotional, and relational areas. This is where clarity replaces chaos and intention turns into action.
Use your growth to support others
True progress creates purpose. When you combine the Cards of Life framework with your lived experience, you gain the power to support, guide, and inspire others with authenticity.
This isn’t about becoming a coach overnight it’s about becoming someone people can grow with. Someone who has done the work, understands the journey, and can lead others through it with integrity. Whether you choose to coach professionally or simply want to make a difference in the lives around you, this pathway equips you to create change that goes far beyond yourself.
If Your People Grow, Your Organisation Grows
Personal Development Retreats
A structured space to reflect, reset, and move forward.
Various Locations internationally
Coaching & Consultancy
Practical coaching, consultancy, and workshops that develop people, strengthen culture, and support growth through change.
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